I run marketing departments with an engineer's brain.

I build marketing departments that print money. Every campaign gets measured, every dollar gets tracked, and every decision gets pressure-tested with data before it goes live.

The difference is a full BS in Computer Science from the University of Kentucky, plus an MBA from Johns Hopkins with concentrations in AI for Business, Entrepreneurial Marketing, and Executive Leadership. I apply the same algorithmic thinking to a go-to-market strategy that I once applied to cruise missile software, so an A/B test is a controlled experiment with statistical rigor instead of a gut feeling.

When other marketing leaders say "we need a tool for that," I open my code editor and build it over the weekend. At InvestorPlace, replacing paid reporting and ad tools with ones I built saved tens of thousands of dollars a year. When the analytics don't exist yet, I build the pipeline. That is not a marketer who picked up some tech along the way, it is an engineer who learned where the real leverage is.

Software already has a name for this arrangement. Palantir called it forward deployed: put the engineer inside the customer instead of back at headquarters, because the last mile is an engineering problem and nobody solves it from a conference call. Every AI company hires for it now. Almost nobody has pointed it at growth, which is exactly what I built Hunt & Machine to do.